Bad Habit Taps Global Brand Ambassador & Creative Director

Forma Brands has announced Emma Chamberlain, the influencer and entrepreneur, as Bad Habit's global brand ambassador and creative director.
 
Bad Habit is a new skincare brand designed to combat modern day bad habits. It’s launching with a collection of 10 products at Ulta & Morphe.
 
Each product is made with multi-sensory formulas developed to nourish and renew stressed-out skin (and minds).
 
The collection includes:
 

• 4 Daily Essentials: an AM cleanser + moisturizer and a PM cleanser + moisturizer give your skin the good it needs morning and night.
• 6 Quick Fix Treatments: for the nights you got no sleep or days you got only blue light, these supercharged problem-solvers are formulated to address your skin concerns in a flash.

 
“Bad Habit is me in a skincare brand — it's honest, unapologetic, and realistic about the fact that life is far from perfect. When I was younger and dealing with acne, I felt totally lost when it came to skincare. I couldn't connect to any brands or products because they all were expecting perfection. Bad Habit is the kind of brand that I would've felt safe going to at that time because the message is so positive, honest, and real. It's perfect for people just starting out on a skincare journey because of that message, but the products are so great and effective that lifelong skincare experts are going to love them too,” Chamberlain commented.